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Pier Microsite https://www.ajscreative.com/riggs-workwear daily 0.75 2020-11-13 https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604911875836-GPY52FHUE6IDH2LBNTNR/image.png RIGGS Workwear Campaign https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604911978564-ZJ2B825IOI2Z2BN0BTYP/AJS_2020_WRW_POS-1.jpg RIGGS Workwear Campaign https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604912058838-TN93X9SIN2Y1ZVXRA39P/WRP-23625_RIGGS_2019_POS_11x14_v3_A.jpg RIGGS Workwear Campaign https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604912122320-PL06QV2TB17BZNJQ9D9H/WRP-23625_RIGGS_2019_POS_11x14_v3_B.jpg RIGGS Workwear Campaign https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604912288026-AF8KSBQQVXQI09RALAT9/RIGGS_Print_Env_Small.png RIGGS Workwear Campaign 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The M confidently underlines the brand name and is a key element of the new branding. https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604987990885-9HE9HHJLL54JPP4RAHE7/Screen+Shot+2020-11-09+at+11.57.48+PM.png Markal Branding & Packaging - Product Naming System After crafting the logo, it was time to organize and make sense of Markal’s different product lines. Some pre-existing names like Paintstik (solid paint markers) and DURA-INK (ink markers) had substantial market equity, so it made sense to keep those names in play. From there, we devised a system that was straightforward and as consistent as possible by categorizing the products by their main use cases and types of marking substance. https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604912660727-FJLMY4L8QCE7E8SSHPO6/Markal%2BSystem-02.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604912698386-KNJC1WBZMPOUHV3ZLG56/Markal-Work_Existing.jpg Markal Branding & Packaging Old Product Labels & Packaging System https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604912742913-BH0ARS8H8RFV92HE0VLN/Markal-Work_2019.jpg Markal Branding & Packaging New Product Labels & Packaging System https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604912980126-1CTCLC21J32PU91SK8EZ/image-asset.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604990650397-HXDSITAFR0SJCV12TRJI/MKP+Brochure.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604913168606-JAZ1LQN2QBTL19ZWWDX5/Unknown-3.jpg Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604913201458-FPHGURZC2544ADEI4IDE/Unknown-1.jpg Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989700409-V3HCVG5RFOWLWWYVMRLE/Untitled-1-02.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989713395-US25JSBNZV2WC2C66CCB/Untitled-1-05.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989713394-N9BVBNGOCGJBMIEKSCA0/Untitled-1-06.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989722423-IRBL3497C4VWG6IDOBOX/Untitled-1-09.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989722462-9SREW3RO0EXRRAX2CFLV/Untitled-1-10.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989729303-7JJWI7SSBN7OSCA9BHEJ/Untitled-1-12.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989737251-WS0XGUBJ6669P2PTKWPA/Untitled-1-14.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989737410-CY8WDBDCE181K3VXDE13/Untitled-1-15.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989744880-XI0W27IKTT5AYS9ZT76I/Untitled-1-19.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989744841-GW946PMP5259I0XLK2WX/Untitled-1-20.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989751274-QVCLB304BT8YHTQR968A/Untitled-1-21.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989751277-C5VCM4V7AM90N95JQ8KK/Untitled-1-22.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989759095-GUP4HPK2ALAJOABLT2L9/Untitled-1-23.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989759180-6HJB2GW154CMTVZQUWU8/Untitled-1-24.png Markal Branding & Packaging https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/1604989759177-JDHHCNGAH3K5AWGCLGA2/Untitled-1-25.png Markal Branding & Packaging https://www.ajscreative.com/home-1 daily 1.0 2023-06-28 https://images.squarespace-cdn.com/content/v1/5ee58e8e6b26b20957e06e4d/9cf78705-c3e8-4936-9d50-a17ae5192d6d/AJS_2020_Thumbnails_OD_V2.jpg Home (2023) - 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